Interview with Joel Bassam Director of Marketing at Easterns Automotive Group

This Zoom video call is a discussion between Todd Smith from 360Converge and Joel Bassam Director of Marketing at Easterns Automotive Group discussing the current state of the automotive industry. We discuss selling in these fluid times with Digitial Retailing and the shift Easterns have made to work from home and the changes to there sales processes. We also talk about marketing changes and the shift in messaging during COVID-19.