Privacy Center

At DealerTxt, our mission is providing easy access to deliver a trusted identity. We do that by finding the real person behind the online identity. In doing that, we maintain the highest standards of privacy, compliance and ethics in the industry. It starts with providing transparency around our data collection practices, sourcing our data from publicly available information and making sure that our dealership customers use our solution for permissible purposes. In addition, we take privacy compliance very seriously, we are certified for the EU-US Privacy Shield to ensure that our services support GDPR compliance and we comply with applicable laws and regulations, including the California Consumer Privacy Act (CCPA).

Compliance Resources

Meeting compliance obligations for personal information in a dynamic regulatory environment is complex. We are here to help you navigate this ever-changing landscape.

General Data Protection Regulation (GDPR)

DealerTxt enables compliance with the GDPR when we process personal data on behalf of our automotive dealership customers.

The data protection framework in the European Union (EU) maintains the important distinction between controllers of personal data, and third parties that process personal data on behalf of controllers.

In delivering our services, DealerTxt is a processor, processing personal data (provided by our customers) on their behalf. The GDPR required us, and our EU customers as controllers or processors, to ensure compliance mechanisms and data protection measures.

If you are required to comply with the EU GDPR or if you have any questions regarding GDPR compliance or the Data Protection Addendum please contact us.

The information provided in DealerTxt data services

We always maintain high standards of ethics and compliance to ensure we follow all applicable laws and regulations, including those related to privacy and personal information; regardless of the data sourcing method we use, we maintain a clear audit log for any data added to our service to ensure we can keep track of data source quality, licensing and regulatory changes.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) creates new consumer rights relating to the access to, deletion of, and sharing of personal information that is collected by businesses.

DealerTxt complies with the CCPA. If you are a California resident please click here for our California Privacy Notice, if you are a business customer with questions regarding CCPA compliance please contact us.

The information you send to DealerTxt

We are committed to helping you comply with all applicable laws and regulations, including those related to privacy and data protection. We are always working to stay compliant, which helps make compliance easier for your organization. We are audited regularly by third parties, maintain certifications and provide industry-standard protections in our agreements for regional and sector-specific regulations. Our products regularly undergo independent verification of their security, privacy, and compliance controls, achieving SOC-2 certification, attestations of compliance, or auditreports against standards around the world.

Data Collection Practices

DealerTxt operates as an identity resolution engine, we collect multiple pieces of personal information from a large variety of sources that are already publicly available and make them available to our customers.

One way of collecting public information is scanning and indexing web pages, our deep search robot continuously crawls the web and extracts names, locations, age, images, factsand other relevant information from general web documents, personal profiles, publicrecords, phone directories, blogs, news articles, scientific publications and many other typesof pages-this data is then processedand indexed so it can be searched by anyone.

Other ways of collecting information is licensing publicly available information such as phonedirectories, professional listings or scanning old public archives. We always maintain high standards of ethics andcompliance to ensure we follow every applicable law and regulation; regardless of the data sourcing method we use, we maintain aclear audit log for any data added to our service to ensure we can keep track of data source quality, licensing and regulatory changes.

DealerTxt permissible use

At DealerTxt, our mission is providing easy access to true identity information. We do that by finding the real person behind the online identity so that trustworthy people could be trusted. In doing that, we maintain high standards of privacy, compliance and ethics.

The following outlines our policy for the permissible use of our services. Every customer who wish to access DealerTxt services must identify themselves and the purpose for using our services and we take pride in vetting every single customer to ensure our identity solutions are used for a permissible purpose.
The requirement for purpose are based on both legal & ethical principles, below are some of the restrictions to ensure ethical use of our service:

  • DealerTxt Services shall not be used in any way that violates or infringes in any way upon individual rights.
  • DealerTxt  Services shall not be used for sending mass unsolicited email (SPAM) or mass unsolicited phone calls.
  • DealerTxt  Services shall not be used for the purpose of entrapment.
  • DealerTxt  Services shall not be used for a political campaign.
  • DealerTxt Services shall not be used by anyone who refuses to disclose or provides false information about their identity and how they intend to use our services.

Privacy Policy

DealerTxt was built with both its usefulness and your privacy in mind. This policy describes the types of personal information we may collect from our users and how we may use such information. Please note that this policy is not relevant in any way to public information about you or other people that is found on the web and subsequently availableon our site. By using DealerTxt, you agree to the collection and use of your personal information as described in this policy as well as to DealerTxt’s terms of service. Any significant changesto this policy–will be posted on DealerTxt,’s website (


We are committed to protecting the privacy of minors. To comply with various privacy regulations, at this time, DealerTxt is only available to users who are at least 18 years old. If you are under 18, please do not use DealerTxt’s service. 


We may collect information about your use of DealerTxt, such as how often and for how long you are logged on, your search history and other information related to your use of DealerTxt services. We use this information internally to improve our service, but we will never publish this data nor give it to a third party.


DealerTxt may use cookies in an effort to improve the quality of our services. A cookie is a small data file that is sent to your computer when you first visit a website. Cookies usually include an identification number that is unique to the computer you are using. Such identifier can help us better understand our users and how they are using the website and the services. Cookies can improve the quality of service e.g. recognizing a user when he visits the site, displaying the site according to the user’s chosen user settings for language, and maintaining the security of the user’s account. If you prefer, however, you can reset your browser so that it refuses all cookies or notifies you when a cookie is being sent.


DealerTxt’s services contain links to third party websites and embedded elements from third party web services such as Google Maps; likewise, your query information might be relayed to third party data feeds for additional results. If you use DealerTxt’s services or follow link to third party websites, some information about you and your query will be visible to subsequent services. Even if the third-party website or service is affiliated with us, we have no control over linked sites, services or data feeds, each of which has separate privacy and data collection practices independent of DealerTxt. As such, we are not responsible for, nor have any control over, the content or the privacy policies of those third-party websites or service, and encourage all users to read the privacy policies of each and every website linked from or embedded in This privacy statement applies solely to information collected by DealerTxt.


Our Support Portal is powered byZenDesk, please note that when you send us a support request, a feedback, or when you are using the support portal you agree to their policy in addition to ours, we recommend that you read their privacy page for more information.


We reserves the right to disclose information to third parties if we believe we are required todo so by law or have a good-faith belief that such access or disclosure is reasonably necessary to:

  • Satisfy any applicable law, regulation, legal process or governmental request.
  • Enforce DealerTxt’s Terms of Use, including investigation of potential violations there of.
  • Detect, prevent, or otherwise address fraud, security or technical issues.
  • Respond to user support requests
  • Protect the rights, property or safety of DealerTxt, its users and the public.


Information collected by DealerTxt may be stored and processed in the United States or any other country in which DealerTxt or its agents maintain facilities. By using DealerTxt, you consent to any such transfer of information outside of your country. With respect to the Personal Data that DealerTxt receives in the United States from its EU-based Customers, DealerTxt complies with the EU-US Privacy Shield Framework. We reserve the right to transfer information in the event of a transfer of ownership of DealerTxt, such as acquisition by or merger with another company.